If you don’t have goals for 2023, there’s no better time than the first month of the year to make them. Whether you want to increase sales, customer loyalty or another essential key performance indicator, you must be intentional about your resolutions. If you keep it vague, you probably won’t achieve your goals, so you need to be specific and start small. From there, you can build on your foundation until you’ve reached your objective. Thankfully, there are some great tech resolutions you can implement to help your business accomplish its yearly goals.
Improve Your Customer Experience
Does your business have a website? The answer for most companies is yes, but is your website actually driving any sales? Do your customers enjoy the experience they gain from using your website? These are all questions you need to ask yourself because if you can answer no to any of them, then you need to reevaluate your website and digital customer experience.
If your business sells products, you must ensure the web pages are easy to navigate and the checkout process runs smoothly. If your business does not sell products online, utilize the space by writing and posting blogs to inform your clients about the industry or talk about events within your community.
Additionally, look into artificial intelligence chatbots if you don’t already use them. Chatbots work around the clock to provide your customers with answers to their questions about your business, products or services. Some chatbots are even capable of learning, allowing them to provide more personalized communication.
Invest In Cyber Security
Cyberthreats and attacks occur daily. While large businesses that get attacked garner a lot of attention, small businesses are at equal risk. You must do everything you can to protect your business and customers. This month, take some time to evaluate your cyber security practices and determine where you need to improve. If your hardware is old and outdated, it might be time to update. When your software informs you it needs to be updated, do not wait. Most of these software updates include patches to better protect you from new cyberthreats.
Possibly the most critical part of your cyber security plan needs to be employee education. Your entire team needs to know and fully understand your cyber security practices and why you have them in place. If you don’t run your team through cyber security training at least once a year, 2023 is the time to implement it. Make sure they know about password security, phishing scams, social media etiquette and the importance of protecting company and customer data.
Get Help With Your IT Needs By Hiring A Managed Services Provider
MSPs provide an excellent solution for small-business IT needs as they can handle everything behind the scenes, allowing you and your team to focus more on your important work. MSPs will take care of your data backup and disaster recovery, improve the quality of your computer systems and networks and ensure your team has all necessary software updates downloaded. MSPs can identify issues and fix problems before they become much more serious. Hiring an MSP is one of the few surefire ways to ensure your business stays protected from cybercriminals. And they’ve even become more affordable over the past few years. If you’ve been interested in hiring an MSP, there’s no better time than the present. You’ll be fulfilling a New Year’s resolution while significantly improving and protecting your business.
The new year provides us with an opportunity to reset and refocus our attention back on improving our business. You have to make plans if you want to improve, though. Give some of these resolutions a try, and you’ll quickly notice the benefits they bring to your business.